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Whitney Cane

MUSIC MARKETER · EVENT PLANNER | Entertainment

• Fairfield, CT
• LinkedIn

Whitney Cane is a Music Marketer and Event Planner.

Whitney Cane's Bio:

Whitney Cane's Experience:

• Owner/Event Planner at Diamond Fêtes

  2013 - Present | Fairfield, CT

  • Two-time winner of “Best Event Planner of Fairfield, Connecticut” • Consulting with clients on event production, flow, and basic design • Producing events such as grand openings, birthday parties, and charity events across social, non-profit, and corporate platforms • Contracting and coordinating vendors and suppliers for diverse events • Ensuring client satisfaction through post-event surveys and feedback forms • Establishing brand awareness and positive consumer impressions though direct consumer interactions

• Vocal Program Director, Voice/Piano Teacher at Connecticut School of Music

  2013 - Present | Westport, CT

  • Developing new vocal program through establishing an innovative curriculum inclusive of studio concerts every two months • Creating benchmarks for proper evaluation of student achievement • Mentoring voice and piano students of all ages • Teaching the fundamental principles of music

• Administrative Assistant at Long Ridge Music Center/Allegro Pianos

  2012 - 2012 | Stamford, CT

  • Liaison between the company's administration, 200 students/parents, and 11 instructors • Scheduled lessons and appointments based on student, teacher, and customer needs • Generated new protocols to aid in the management of the company's 20+ employees • Oversaw and tracked piano, rental instrument, lesson book, and office supply inventory • Controlled teacher/employee payroll and updated financial spreadsheets and tools • Prioritized tasks between two businesses to meet administrative deadlines • Arranged travel plans inclusive of transportation and lodging • Updated QuickBooks and Sage Act files

• Marketing Coordinator at Airgo Music

  2011 - 2012 | Whitestone, NY

  • Established, managed, and expanded Airgo Music Street Team and two high-profile artists’ national and regional Street Teams • Managed artists’ online personas and maintained fan interest in artists through direct and indirect social networking tactics • Assisted with music video shoots as concept writer, assistant videographer, and make-up artist • Generated and disseminated weekly online newsletters for label and three artists • Coordinated daily conferences and bi-weekly TV/radio interviews • Publicized holiday single for new band, garnered 2,500+ YouTube views, secured news articles in local publications over the course of three days • Developed undergraduate internship program • Wrote press releases, statements, and other media-related pieces • Arranged contests and meet-and-greets with promoters and tour managers

• Talent Scout at Axcess Talent

  2011 - 2011 | Nationwide

  • Provided A&R support to a diverse, national talent marketing and development firm by scouting 2,300+ undiscovered musicians • Created marketing tools for team’s district, including weekly showcases and artist spotlights

• Assistant at Marquee World

  2011 - 2011 | Norwalk, CT

  • Scouted musicians for use in up-and-coming simulation video game • Pitched ideas for new mergers and sponsorships

• Co-Founder at Color Me Indie

  2010 - 2010 | Glassell Park, CA

  • Contacted various press outlets focusing on local, independently owned music and art blogs in order to maximize visibility • Contracted local musical talents Blonde Summer, Twin Suns, and The Pocket Rockets • Created all promotional materials including fliers and press releases

• Marketing Director/Event Manager at One 2 Many Productions

  2010 - 2010 | Whittier, CA

  • Supervised street marketing and online presence including 650+ Facebook Likes and 2,200+ MySpace friends • Managed contracts, event organization, project timelines, and production company/local talent communication • Directed day-of event operations including supervision of three music artists and a staff of 12

• Event Manager at Poet Entertainment

  2007 - 2010 | Whittier, CA

  • Managed a recently-renovated $38 million facility • Hired entertainment staff and created staff manual, job descriptions, and event checklists • Controlled on-campus entertainment: booking, event management, contract preparation, stage plots, and technical riders • Contracted over 100 musicians, comedians, dancers, and other entertainers for 40+ events • Managed staff of 20 including event managers, publicity coordinators, event coordinators, and sound/lighting technicians • Collaborated with student leaders of on-campus organizations to guarantee Whittier College protocols were followed for successful event execution

• Tour Marketing Intern at Fearless Records

  2009 - 2009 | Huntington Beach, CA

  • Managed multiple nationwide tour marketing campaigns (print, online, and street marketing), including tours with The Maine, A Static Lullaby, Alesana, Eye Alaska, The Word Alive, and The Bamboozle Festival • Developed venue and promoter tour materials to maximize visibility • Compiled weekly Neilsen Soundscan statistics for manager review • Orchestrated tour publicity, online promotions, and radio promotions with key staff members • Prioritized tour marketing plans to meet administrative deadlines

Whitney Cane's Education:

• Whittier College

  2006 – 2010
  Bachelor of Arts
  Concentration: Double Major: Music, Political Science
  Activities: Sachsen Society of Whittier College (On-Campus Co-Ed Fraternity – Former President and Vice President); Little Sister in Lancer Society of Whittier College (On-Campus Fraternity); Pi Sigma Alpha (National Political Science Honor Society); Student Advisory Board of Whittier College Music Department; Whittier College Choir; Whittier College Handbell Ensemble; Voce (Whittier College Vocal Jazz Group); Whittier College World Percussion Ensemble; Voice Lessons; Piano Lessons; Amnesty International

• Fairfield Warde High School

  2002 – 2006
  High School Diploma
  Concentration: General Studies
  Activities: Fairfield High School Varsity Ice Hockey; Tri-M (National Music Honor Society); American Field Service (AFS) (Treasurer); Key Club; Odyssey (Fairfield High School Literary Magazine); Muse (Women's A Cappella Ensemble); Women’s Choir; Concert Choir; Voice Lessons; Piano Lessons

Whitney Cane's Interests & Activities: